Assignment Three: Due December 4th 2013




Part One:
 
Go to:

http://searchenginewatch.com/search-engine-optimization

Choose an article, and summarize its main points.





Part Two:


Go to:

http://www.webmonkey.com/2010/02/information_architecture_tutorial/


Find the box marked "Suggested Readings" and read all five lessons

Then, answer the following questions:

1) What is "information architecture" and why do you think it is important for a course in information storage and retrieval?

2) What are some of the basic questions that should be asked when determining the goal of a site?

3) What are "scenarios" and why are they important for information architecture?

4) What are the questions associated with developing the site content of a site?

5) What is a metaphor and why is it important for information archiecture?

6) What is a layout grid and what does it do?


Part Three:

Go to:

http://www.slideshare.net/gcheliotis/social-network-analysis-3273045

Briefly read through the slide show and answer the following questions:

1) What is network analysis? What is graph theory? How does social network analysis use both?

2) Why should you use social network analysis?

3) What is "tie" strength and how can you identify weak and strong ties in a network?

4) Why are "key players" important in social network analysis, and how can you identify them?