Assignment Three: Due December 4th 2013
Part
One:
Go
to:
http://searchenginewatch.com/search-engine-optimization
Choose
an article, and summarize its main points.
Part
Two:
Go
to:
http://www.webmonkey.com/2010/02/information_architecture_tutorial/
Find
the box marked "Suggested Readings" and read all
five lessons
Then, answer the following questions:
1)
What is "information architecture" and why do you think it
is important for a course in information storage and retrieval?
2)
What are some of the basic questions that should be asked when
determining the goal of a site?
3) What are "scenarios"
and why are they important for information architecture?
4)
What are the questions associated with developing the site content of
a site?
5) What is a metaphor and why is it important for
information archiecture?
6) What is a layout grid and what
does it do?
Part Three:
Go
to:
http://www.slideshare.net/gcheliotis/social-network-analysis-3273045
Briefly
read through the slide show and answer the following questions:
1)
What is network analysis? What is graph theory? How does social
network analysis use both?
2) Why should you use social
network analysis?
3) What is "tie" strength and how
can you identify weak and strong ties in a network?
4) Why are
"key players" important in social network analysis, and how
can you identify them?