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Semiotics Semiotics Glossary C
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Connotation |
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[Danesi]
extended or secondary meaning of a sign
[Berger] For Eco, connotation is a form of signification that relies on a primary code to be understood. For Barthes connotation is, approximately, "myth, " the hidden or latent ideological content attached to many signs. Conventionally connotation involves meanings and associations connected with concepts or objects. Thus the connotated meanings of chanpagne are luxury, happiness, celebration, and so on. [Chandler] Connotation: The socio-cultural and personal associations produced as a reader decodes a text. The term also refers to the relationship between the signifier and its signified. For Barthes, connotation was a second order of signification which uses the denotative sign (signifier and signified) as its signifier and attaches to it an additional signified. In this framework connotation is a sign which derives from the signifier of a denotative sign (so denotation leads to a chain of connotations). |