The BLUE text describes sources which fall fairly squarely within the realm of semiotics. The BROWN texts describes sources that are peripheral to the field of semiotics in varying degrees.

 

Berger, Arthur Asa. Signs in Contemporary Culture:  An Introduction to Semiotics. Salem, Wisconson, Sheffield Publishing, 1999:1984. Fun. Informal.  

Blackmore, Susan. The Meme Machine. New York, Oxford University Press, 1999. Excellent exposition of Memetics.  

Chandler, Daniel. Semiotics:  The Basics. London, Routeledge, 2002. Source quotes appear liberally as ideas are introduced.  

Cobley, Paul, and Litza Jansz. Introducing Semiotics. New York, Totem Books, 1997. Cartoon text.  

Danesi, Marcel. Analyzing Cultures:  An Introduction and Handbook. Bloomington and Indianapolis, Indiana University Press, 1999. Deep and very informative.  

Danesi, Marcel. Of Cigarettes, High Heels, and Other Interesting Things. New York, St. Martin's Press, 1999. Casual, but very sound introduction to Semiotics.  

Danesi, Marcel. Sign, Thought, and Culture:  A Basic Course in Semiotics. Toronto, Canadian Scholors'Press, 1998. Great introduction to the field of Semiotics. Great questions.  

Frawley, William. Vygotsky and Cognitive Science. Cambridge, Massachusetts: Harvard University Press, 1997.  

Gardner, Howard. Art, Mind&Brain:  A Cognitive Approach to Creativity. New York: Basic Books, Inc., 1982.  

Hawkes, Terence. Structuralism and Semiotics. Berkeley and Los Angeles, University of California Press, 1977.  

Hofstadter, Douglas. Godel, Escher, Bach:  An Eternal Golden Braid. New York: Vintage Books, Inc., 1989.  

Miller, George. The Science of Words. New York, Scientific American Library, 1991.  

Minsky, Marvin. Society of Mind. New York: Simon and Schuster, Inc., 1982.  

Mitchel, Melany. Genetic Algorithms. Cambridge, Massachusetts: The MIT Press, 1992.  

Pinker, Steven. How the Mind Works. New York: W. W. Norton&Company, 1997.  

Solomon, Jack. The Signs of Our Time:  The Secret Meanings of Everyday Life. New York, Harper and Row, 1988.  

Spitzer, Manfred. The Mind Within the Net. Cambridge, Massachusetts: The MIT Press, 1999.  

Winston, Patrick Henry. Artificial Intelligence. Reading, Massachusetts, 1977.